Your Personal CFO

Clarity today for a better tomorrow.

Your finances may feel scattered. You may already be investing but unsure whether it all connects to your goals. Or you may simply want another perspective before an important decision. That is enough to start a conversation.

Not sure where you’re lacking? Start with a Money Clarity Check.

A self-check to help you see where your finances are clear and where they need attention, before we speak. It’s optional, and nothing needs to be completed before our first conversation.

Take the Money Clarity Check

Once you know where you stand, our first conversation can go straight to what matters for you.

You don’t need everything figured out to begin.

Investing is only one part of financial security. A good investment can’t make up for an unclear financial foundation, unmanaged cash flow, inadequate protection, or goals that were never properly defined.

So we start with your situation and your goals, and only then talk about solutions.

  • A clear picture of where you standYour financial position, understood and set out simply.
  • Your goals, in priority orderWhat matters most now, and what can wait.
  • Your existing investments reviewedChecked against your goals and your cash-flow needs.
  • Protection gaps identifiedWhere your family or income may be exposed.

No pressure, no paperwork up front.

Every financial decision stays yours, from the first conversation onwards.

  • Nothing to fill in or sign firstPaperwork can wait until we both know whether working together makes sense.
  • No obligation to proceedYou can take more time, or decide not to invest.
  • Plain languageA practical, easy-to-understand approach.

Curious how you handle risk?

The risk profile questionnaire takes about five minutes and your answers are scored automatically. It’s optional, and you don’t need to complete anything before our first conversation.

Who you’ll be talking to

Simply Suitable Investments is run by Ashutosh Shaw, QPFP®, an AMFI-Registered Mutual Fund Distributor (ARN-356057), based in Kolkata.

Meet Ashutosh